Alla Nikonorova¹ , Victoria Perskaya¹ , Dmitry Morkovkin¹ , Itao Tao² , Elena Kolosova³ , Dzhannet Shikhalieva⁴ , and Tatyana Petrusevich¹

¹ Financial University under the Government of the Russian Federation, 49/2, Leningradsky avenue, Moscow, 125167, Russian Federation

² Shenzhen University, Nanhai Ave 3688, Shenzhen, Guangdong, China

³ Plekhanov Russian Economic University, 36, Stremyanny lane, Moscow, 117997, Russian Federation

⁴ Moscow State University of Humanities and Economics, 49, Losinoostrovskaya street, Moscow, 107150, Russian Federation

Abstract

In modern conditions, without the implementation of projects related to the introduction of new technologies and developments, taking into account the environmental and social responsibility of business, it is impossible for companies to achieve sustainable development. The article studies the problems of innovative activity and submits the model of management in conditions of intensive development. The purpose of the creation of the model is in business activity streamlining. The proposed model of innovative activity management comprehends the influence of disruptive innovations and gaps caused by innovative technologies. Nowadays the lack of organizational mechanisms in the field of innovative activity management has negative influence on competitiveness of commercial organizations. Intensive development of technologies requires new mechanisms of management. The usage of the presented model creates conditions for rapid development of the most prospective ideas and implementation of new efficient innovative technologies.